The iGuzzini Nuvola outdoor lighting fixture is designed to apply street and open space lighting through indirect light, avoiding annoying reflections and glare effects. A fundamental element of the project was the choice of the texture of the white used in the soffit, the result of an in-depth study that led to select which shade of white should be used and which degree of opacity was optimal to obtain a uniform distribution of lighting. The element that characterized the streetlamp was its shape, which was new at the time, and which allowed the light to be oriented as desired and stood out clearly in the urban landscape when it was lit in the dark. The pole was also designed to house signs with banners and was therefore not only intended to illuminate, but also to provide directions and to be an advertising vehicle.